Big News: Frame AI Joins Hubspot
By George Davis, CEO & Founder
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By George Davis, CEO & Founder
Traditional lead-scoring methods rely on surface-level data, creating a disconnect between sales and marketing.
When sales receives an undifferentiated list of leads, it often feels “low quality,” even though there may be valuable opportunities hidden within. The problem isn’t the leads themselves—it’s the inability to discern which ones truly matter.
Customers no longer follow a linear path from marketing outreach to sales conversion. The fragmentation of the customer journey has created a critical business problem: ensuring a seamless and personalized experience across all touchpoints. To compete on engagement, companies have begun collapsing the traditional boundaries between sales and marketing. AI is accelerating this shift by synthesizing new data from various channels and enabling more precise targeting that aligns sales and marketing efforts around customer needs.
Case studies, interviews, and tips and tricks learned from harnessing AI for more strategic
implementation of your data.