How AI is Accelerating the Hybridization of Sales and Marketing
Customers no longer follow a linear path from marketing outreach to sales conversion. The fragmentation of the customer journey has created a critical business problem: ensuring a seamless and personalized experience across all touchpoints. To compete on engagement, companies have begun collapsing the traditional boundaries between sales and marketing. AI is accelerating this shift by synthesizing new data from various channels and enabling more precise targeting that aligns sales and marketing efforts around customer needs.