Big News: Frame AI Joins Hubspot
By George Davis, CEO & Founder
Can AI Solve the Bad Leads Problem?
Traditional lead-scoring methods rely on surface-level data, creating a disconnect between sales and marketing.
When sales receives an undifferentiated list of leads, it often feels “low quality,” even though there may be valuable opportunities hidden within. The problem isn’t the leads themselves—it’s the inability to discern which ones truly matter.
How AI is Accelerating the Hybridization of Sales and Marketing
Customers no longer follow a linear path from marketing outreach to sales conversion. The fragmentation of the customer journey has created a critical business problem: ensuring a seamless and personalized experience across all touchpoints. To compete on engagement, companies have begun collapsing the traditional boundaries between sales and marketing. AI is accelerating this shift by synthesizing new data from various channels and enabling more precise targeting that aligns sales and marketing efforts around customer needs.
Forbes: Businesses Are Just Scratching the Surface of Their Data Value
A recent Forbes article by our CEO, George Davis, discusses how unstructured data—like written and verbal customer interactions—remains largely untapped and holds immense value. Stream-trigger augmented generation (STAG) systems are changing the game.
Mesh, Fabric, Orchestration, Oh My!
How new models for data management are reshaping the modern organization.
How To Be a Customer Whisperer: 5 Data-Backed Tips for What To Say in Support Interactions
Here are 5 data-backed observations about what to say to customers to help you put your best foot forward based on the millions of cases we analyze.