Powering the Middle with AI

Powering the Middle with AI

Middle managers are the backbone of enterprises. They translate strategy into actionable plans, keep the wheels of day-to-day operations turning, and act as vital connectors across different tiers and teams. Because they operate at this crucial intersection, middle...
What is Deep Personalization?

What is Deep Personalization?

For years, personalization has been the north star of marketing, promising relevance at scale. But its success has always been tied to the limitations and capabilities of the data available. As new types of customer data have become accessible, personalization has...
Deep Dive: Automated QA

Deep Dive: Automated QA

Quality Assurance (QA) in customer service is essential for maintaining high standards of support. Typically, QA involves manual evaluation of customer interactions based on a set of rubrics that measure various aspects of performance, including accuracy, empathy,...