Big News: Frame AI Joins Hubspot
By George Davis, CEO & Founder
Can AI Solve the Bad Leads Problem?
Traditional lead-scoring methods rely on surface-level data, creating a disconnect between sales and marketing.
When sales receives an undifferentiated list of leads, it often feels “low quality,” even though there may be valuable opportunities hidden within. The problem isn’t the leads themselves—it’s the inability to discern which ones truly matter.
How AI is Accelerating the Hybridization of Sales and Marketing
Customers no longer follow a linear path from marketing outreach to sales conversion. The fragmentation of the customer journey has created a critical business problem: ensuring a seamless and personalized experience across all touchpoints. To compete on engagement, companies have begun collapsing the traditional boundaries between sales and marketing. AI is accelerating this shift by synthesizing new data from various channels and enabling more precise targeting that aligns sales and marketing efforts around customer needs.
What Else Can AI Do For CX?
CX leaders are figuring out how to leverage AI to transform core parts of their operations. Frame AI CEO George Davis recently joined a panel at Arthur AI Fest to weigh in on where to find impact beyond chatbot-style automation. Thinking about build vs.buy? What it means to “tailor AI” to specific business needs? Check out a summary of George’s insights below and stay tuned for Part 2.
Customer Relationships in Real Time
How predicted CSAT and escalation alerts allow Support leaders to shift from firefighting to revenue protection.
Big Ticket Volumes, Small Fixes
Examples from leading companies that demonstrate the simplicity of decision-making when usable insights are extracted from customer data.