Today marks an important milestone in Frame AI’s journey: we’ve signed an agreement to join HubSpot. For me and my co-founders—Brandon Reiss, Robbie Mitchell, and Jesse St. Charles—it’s a moment of pride and excitement as we take this next step forward, helping businesses unlock growth by better understanding and connecting with their customers.
At Frame AI, our mission has been to make AI a tool for businesses to listen to their customers fully – not just in isolation as a marketing lead, sales prospect, or a service ticket. For hundreds of thousands of businesses, HubSpot already embodies that goal: one platform to understand and build relationships across every step in their customer journey. HubSpot’s vision for further empowering businesses through connected, AI-driven solutions aligns perfectly with what we’ve built. Together, we’re excited to accelerate the development of proactive intelligence for the Smart CRM and HubSpot’s Hubs that power marketing, sales, and service.
why hubspot?
HubSpot has long been a leader in unifying customer data to help businesses grow better. Frame AI will help take that capability to the next level by integrating the power of unstructured data into HubSpot’s customer platform.
Imagine this: A marketer gains new campaign triggers based on inferred customer intents from chats, allowing them to deliver content that resonates better than a standard newsletter. A sales team gets clear next-best-action recommendations for closing deals faster, informed by the nuances of customer conversations. And service teams receive early warnings about at-risk customers, helping them resolve potential issues before they escalate.
These scenarios are no longer hypothetical. With Frame AI’s STAG (Stream-Trigger Augmented Generation) architecture, we’ll deliver these proactive insights directly within the HubSpot products customers already use. HubSpot’s platform offers the perfect foundation for scaling these capabilities, enabling businesses to combine the best of structured and unstructured data to drive real-time, customer-centric action.
what this means for our customers
For our customers in the public sector and large private enterprises, we are deeply grateful for the trust you’ve placed in us. This partnership with HubSpot marks an exciting chapter that reflects the value of what we’ve built together and the growing importance of proactive customer intelligence in the broader market.
For HubSpot customers, Frame AI’s capabilities will soon be embedded directly into your workflows. Whether you’re optimizing campaigns, prioritizing sales deals, or delivering exceptional service, you’ll gain new tools to transform dormant data into a competitive advantage. The result? Smarter strategies, faster responses, and deeper connections with your customers.
looking ahead
Joining HubSpot isn’t just an exciting chapter for Frame AI—it’s the start of a transformative journey for every business. By combining our expertise in unstructured data with HubSpot’s trusted platform, we’re enabling a future where every interaction is an opportunity to deliver value, build trust, and grow better.
To our customers, thank you for trusting us to solve your most challenging problems. To the HubSpot team, we’re honored to join you in advancing a shared mission. And to everyone else, stay tuned—there’s so much more to come.
Here’s to a future where customer understanding is sharper, actions are smarter, and every interaction drives meaningful connection.
