Leave friction no place to hide. 

AI-powered customer effort tracking uses hundreds of variables that reveal and remove friction from every part of your customer experience — without relying on surveys.

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22%decrease in customer effort 

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60%improvement in time required to solve customer issues

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19%reduction in average cost per case 

Organic Customer Effort Score

  • A balanced approach to measuring customer effort
    Multiple variables combining natural language, operational factors, and time reconcile what customers’ find hard with what costs them the most time.
  • Reduce survey fatigue
    Measuring customer effort directly means your customers don’t have to fill out surveys as often. And you’re trying to make things easier, right?

Surface Friction Today and Tomorrow

  • Prioritize high-effort CX issues
    New release shaking things up? Confusing new pricing model? Pinpoint today’s biggest customer effort drains and prioritize solutions.
  • What’s getting harder? What’s getting easier?
    Always keep your finger on the pulse of what’s giving your customers headaches. Never work toward dated priorities.

Make life easier for your customers. Oh, and your agents and Finance team.