Leave friction no place to hide. 

AI-powered customer effort tracking uses hundreds of variables that reveal and remove friction from every part of your customer experience — without relying on surveys.

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22%decrease in customer effort 

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60%improvement in time required to solve customer issues

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19%reduction in average cost per case 

Organic Customer Effort Score

  • A balanced approach to measuring customer effort
    Multiple variables combining natural language, operational factors, and time reconcile what customers’ find hard with what costs them the most time.
  • Reduce survey fatigue
    Measuring customer effort directly means your customers don’t have to fill out surveys as often. And you’re trying to make things easier, right?

Surface Friction Today and Tomorrow

  • Prioritize high-effort CX issues
    New release shaking things up? Confusing new pricing model? Pinpoint today’s biggest customer effort drains and prioritize solutions.
  • What’s getting harder? What’s getting easier?
    Always keep your finger on the pulse of what’s giving your customers headaches. Never work toward dated priorities.

Make life easier for your customers. Oh, and your agents and Finance team. 

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Effortless Effort Reporting

  • Stop having the same meeting with no follow-up
    Reporting based on organic feedback you already have makes it wildly easy to spin up data-driven business cases in no time — without the manual effort.
  • Report on customer effort by any dimension you care about
    Slice and dice customer effort by product area, customer segment, and any other variable that’s going to help you drive the change you need to see.

Balance subjective and objective signals 

By combining feelings customers express in natural language with objective factors like wait time and whether an escalation took place, AI-driven customer effort tracking highlights the most impactful ways companies can reduce effort.

Stay ahead of customer expectations

Persistent friction is a real threat to your customer relationships. Find it and nip it in the bud before it drives your customers to easier pastures.

Get a consistent picture of customer effort

Standardize what different levels of customer effort mean to your business based on the kinds of issues in your queue. Consistently measured customer effort means you can improve consistently.

Want to see where friction is hiding in your queue?

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