What Makes a Health Score Predictive?
History is full of infamously bad predictions.
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If you’re reading this, you probably know that a customer health score is a composite data point assigned to individual customers to summarize relationship health. It should enable you to understand how your customer relationships are likely to evolve in the future and know which accounts need attention at any given time. It needs to consider and weigh a variety of factors, and it’s only as good as the signals that feed it.
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This is the final post in a three-part series about assembling your customer feedback stack so that you can take action faster and more effectively than ever before. In case you missed it, catch up on part I here and part II here .
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credit: StephBell
We’re excited to have hosted a productive event with the Customer Success community at Work-Bench last week, where we discussed the role of data in customer success with a line-up of all-star panelists.
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Customer Success has become one of the first functions at successful SaaS businesses because trial and churn dynamics impact the bottom line so dramatically. Recurring revenue from monthly subscriptions provides more predictable growth — but only if it recurs and expands.
Read MoreHave you ever been sent a promo code as a pre-emptive apology for an order snafu? Received a proactive message about a CRM glitch with...
Happy customers tend to stick around, grow, and publicly advocate for your business. Unhappy customers often churn and can deter others from doing business with...
History is full of infamously bad predictions.
