The ROI reckoning for generative AI (GenAI) is here, and many companies find themselves in a tricky spot. While 65% of businesses now use GenAI, proving its value is challenging. Early experimentation with chatbots and digital assistants often prioritized quick wins over strategic goals, complicating the ROI picture. Yet, this experimentation is part of the journey. As businesses shift from isolated applications to system-wide integrations, the real promise of AI begins to emerge. By leveraging insights from early tools and embracing more advanced AI architectures like STAG, companies can transform workflows and start generating the actual returns they’ve been seeking.

Read more from our CEO George Davis on Forbes.