The Generative Activation Blog

Traditional CX programs fall short of measurable impact because they often rely on siloed, one-dimensional, and stale data. Poor CX data management resul...

Highlights: Fastly is an edge cloud platform provider focused on empowering developers to build superior online experiences by moving data and applicati...

Used correctly, Voice of Customer is one of the most impactful ways you can improve your company’s customer experience. According to a recent HBR Salesfo...

Data is growing by leaps and bounds, the convergence of extremely large data sets both structured and unstructured define Big Data. The increasing awaren...

The emergence of customer experience (CX) as a primary differentiator has turned up the volume on Voice of Customer (VoC) programs. When 84% of customers...

Frame AI automatically measures customer sentiment, effort, and service cost to help Support and CX leaders power alerts, analytics, and automation that ...

New York startup Frame AI raised $6.3 million in Series A funding to help companies engage more efficiently with their customers using artificial intelli...

73% of all people point to customer experience (CX) as a determining factor in their purchasing decision. Frame AI challenges the status quo through its ...

Frame AI, a New York City startup that uses artificial intelligence and machine learning to help companies understand their customers better across multi...

With invaluable feedback from customers (hat tip to Bret and Ashley at Articulate and Jackie and Beck at Practice Ignition!), we devised some new ways fo...

A checklist to understand what customers experience and how much effort it takes to support them.